Stock Spirits Group has announced its acquisition of The Drinks Company, a UK-based independent spirits importer and distributor.

Italian drinks company and owner of Disaronno and Tia Maria, Illva Saronno Group, has bought a majority stake in US rye whiskey brand and distillery, Sagamore Spirit.

New US consumer goods company Rok Stars, headed by Patron Spirits co-founder John Paul DeJoria, has acquired Austrian vodka brand Oval.

Pernod Ricard is pinning hopes of further growth on the US, central and South America to undermine Diageo’s position as the number one drinks company in the world.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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